Business Essay #17
For my assignment I had to choose between four commercials and choose the one I thought was the best and tell you why. Here is a link to the one that I chose M&Ms.
The first reason that I thought this is a good commercial is that it answers three of the big four questions. These questions are What (are you selling), what are the Benefits, and what is the Proof (of the benefits). The question that it didn’t answer was How Much (does it cost) but that is ok, because everyone knows that M&Ms are pretty cheap and you can get them anywhere.
I also like it because the product sells a second glass. In other words if you like them one time you will probably buy them again because you have eaten them and they are gone.
It was also good because it lead with the benefit over other chocolate (melts in your mouth, not in your hand) then it followed with the proof, or features. It explained how it was made, after it told you what it was.
That was a good commercial, but the other ones were good too. What did you think of it?